November 23, 2017

On June 13, 2017, the CPSC Published a Notice of a Recall Effectiveness Workshop to Take Place on July 25, 2017

DATES: The Workshop will take place at the CPSC Headquarters in Bethesda, MD from 10:00am-3:00pm on July 25th. Those planning on attending should register by July 3, 2017.  Anyone wishing to suggest additional topics for discussion at the workshop should notify the CPSC by June 23, 2017.

Proposed Topics:

The workshop will have a group discussion of

  • what makes an effective recall,
  • how to measure success, and
  • common obstacles to success.

The plan is to then break into smaller groups for discussion of topics such as:

  • Communicating the hazard
    • challenges
    • possibility of different approaches for different demographics
    • evaluation of various communication channels
    • Statutory/regulatory framework and enhanced authorities
  • Consumer motivation
    • incentives
    • ways to improve consumers’ motivation to participate in recalls
    • challenges
  • In-store notification
    • types available
    • barriers to effectiveness
    • ways to improve effectiveness
  • Social media
    • current popular platforms
    • increasing effectiveness of posts about recalls
    • barriers to effective use
    • use of paid advertising on social media
  • Other forms of notice (push notifications, email, paid advertising, direct mail, etc.)
    • possible types of notification
    • what makes them effective
    • barriers to effectiveness
    • how to create direct mailing lists/ registrations
    • targeted notices (e.g., posters at pediatricians, community centers)